diff --git a/README.md b/README.md
index adb69ce4..ff16e3f6 100644
--- a/README.md
+++ b/README.md
@@ -2,28 +2,28 @@
 
 Cobra is both a library for creating powerful modern CLI applications as well as a program to generate applications and command files.
 
-Many of the most widely used Go projects are built using Cobra including:
-
-* [Kubernetes](http://kubernetes.io/)
-* [Hugo](http://gohugo.io)
-* [rkt](https://github.com/coreos/rkt)
-* [etcd](https://github.com/coreos/etcd)
-* [Moby (former Docker)](https://github.com/moby/moby)
-* [Docker (distribution)](https://github.com/docker/distribution)
-* [OpenShift](https://www.openshift.com/)
-* [Delve](https://github.com/derekparker/delve)
-* [GopherJS](http://www.gopherjs.org/)
-* [CockroachDB](http://www.cockroachlabs.com/)
-* [Bleve](http://www.blevesearch.com/)
-* [ProjectAtomic (enterprise)](http://www.projectatomic.io/)
-* [Giant Swarm's gsctl](https://github.com/giantswarm/gsctl)
-* [Nanobox](https://github.com/nanobox-io/nanobox)/[Nanopack](https://github.com/nanopack)
-* [rclone](http://rclone.org/)
-* [nehm](https://github.com/bogem/nehm)
-* [Pouch](https://github.com/alibaba/pouch)
-* [Istio](https://istio.io)
-* [Prototool](https://github.com/uber/prototool)
-* [mattermost-server](https://github.com/mattermost/mattermost-server)
+Many of the most widely used Go projects are built using Cobra, such as:
+[Kubernetes](http://kubernetes.io/),
+[Hugo](http://gohugo.io),
+[rkt](https://github.com/coreos/rkt),
+[etcd](https://github.com/coreos/etcd),
+[Moby (former Docker)](https://github.com/moby/moby),
+[Docker (distribution)](https://github.com/docker/distribution),
+[OpenShift](https://www.openshift.com/),
+[Delve](https://github.com/derekparker/delve),
+[GopherJS](http://www.gopherjs.org/),
+[CockroachDB](http://www.cockroachlabs.com/),
+[Bleve](http://www.blevesearch.com/),
+[ProjectAtomic (enterprise)](http://www.projectatomic.io/),
+[Giant Swarm's gsctl](https://github.com/giantswarm/gsctl),
+[Nanobox](https://github.com/nanobox-io/nanobox)/[Nanopack](https://github.com/nanopack),
+[rclone](http://rclone.org/),
+[nehm](https://github.com/bogem/nehm),
+[Pouch](https://github.com/alibaba/pouch),
+[Istio](https://istio.io),
+[Prototool](https://github.com/uber/prototool),
+[mattermost-server](https://github.com/mattermost/mattermost-server),
+etc.
 
 [![Build Status](https://travis-ci.org/spf13/cobra.svg "Travis CI status")](https://travis-ci.org/spf13/cobra)
 [![CircleCI status](https://circleci.com/gh/spf13/cobra.png?circle-token=:circle-token "CircleCI status")](https://circleci.com/gh/spf13/cobra)