diff --git a/command.go b/command.go
index d7d37ac1..0668560a 100644
--- a/command.go
+++ b/command.go
@@ -23,11 +23,13 @@ import (
 	"os"
 	"path/filepath"
 	"sort"
-	"strings"
 
 	flag "github.com/spf13/pflag"
+	"strings"
 )
 
+var NotRunnable = errors.New("Command not runnable; need subcommand.")
+
 // Command is just that, a command for your application.
 // E.g.  'go run ...' - 'run' is the command. Cobra requires
 // you to define the usage and description as part of your command
@@ -714,7 +716,7 @@ func (c *Command) execute(a []string) (err error) {
 	}
 
 	if !c.Runnable() {
-		return errors.New("Subcommand required.")
+		return NotRunnable
 	}
 
 	c.preRun()
@@ -850,6 +852,14 @@ func (c *Command) ExecuteC() (cmd *Command, err error) {
 			return cmd, nil
 		}
 
+		// If command wasn't runnable, show full help, but do return the error.
+		// This will result in apps by default returning a non-success exit code, but also gives them the option to
+		// handle specially.
+		if err == NotRunnable {
+			cmd.HelpFunc()(cmd, args)
+			return cmd, err
+		}
+
 		// If root command has SilentErrors flagged,
 		// all subcommands should respect it
 		if !cmd.SilenceErrors && !c.SilenceErrors {
diff --git a/command_test.go b/command_test.go
index d874a9a5..c1b87496 100644
--- a/command_test.go
+++ b/command_test.go
@@ -836,8 +836,8 @@ func TestHelpExecutedOnNonRunnableChild(t *testing.T) {
 	rootCmd.AddCommand(childCmd)
 
 	output, err := executeCommand(rootCmd, "child")
-	if err != nil {
-		t.Errorf("Unexpected error: %v", err)
+	if err != NotRunnable {
+		t.Error("Expected error for missing subcommand.")
 	}
 
 	checkStringContains(t, output, childCmd.Long)